Breitling is a Swiss luxury watch brand that has a rich history dating back to 1884. Founded by Léon Breitling, the company initially focused on producing precision chronometers for use in scientific and industrial applications. However, as aviation became more popular in the early 20th century, Breitling began to shift its focus to producing high-quality aviation watches.

In the 1930s, Breitling introduced several innovative aviation watches, including the Chronomat, which featured a rotating slide rule bezel that could be used for calculations related to air travel. This watch was highly popular among pilots and became a staple of the aviation industry.

During World War II, Breitling produced watches for the military, including the iconic Breitling Navitimer, which was used by pilots around the world. The Navitimer featured a slide rule bezel, as well as a chronograph function that allowed pilots to time their flights with precision.

After the war, Breitling continued to innovate, introducing several new watch models that were designed for use in a variety of industries. In the 1950s and 1960s, the brand introduced several dive watches, including the SuperOcean, which was popular among professional divers and featured a highly water-resistant case and a rotating bezel for timing dives.

In the 1970s, Breitling began to experiment with new materials, including titanium and carbon fiber. The brand introduced several new watch models that were designed to be lightweight and durable, making them ideal for use in extreme sports and outdoor activities.

In the 1980s and 1990s, Breitling continued to produce high-quality watches, introducing several new models that were designed for use in aviation, diving, and other industries. The brand also began to focus on design, creating watches that were both stylish and functional.

In recent years, Breitling has continued to innovate, introducing several new watch models that combine traditional craftsmanship with modern technology. The brand has also focused on sustainability, making efforts to reduce its carbon footprint and ensure that its supply chain is ethical and sustainable.

Breitling watches are highly regarded for their precision and durability, as well as their stylish designs. The brand's watches are popular among collectors and enthusiasts, and they are often worn by pilots, divers, and other professionals around the world.

In 2017, Breitling was acquired by CVC Capital Partners, a private equity firm. Since then, the brand has undergone several changes, including a rebranding effort that has focused on emphasizing its aviation heritage and modernizing its designs.

Despite these changes, Breitling remains committed to producing high-quality watches that combine traditional craftsmanship with modern technology. The brand's watches are known for their accuracy, durability, and stylish designs, and they continue to be highly sought after by collectors and enthusiasts around the world.